OPEN LECTURES BY A MUSIC CONSULTANT ANDREAS VIERZIGER (AUSTRIA)
2022 October 11–12, 10:00–14:00
LMTA Building 1: Juozas Karosas Hall (Gedimino Ave. 42, Vilnius)
OPEN LECTURES BY A VISITING MUSIC CURATOR AND STRATEGY CONSULTANT ANDREAS VIERZIGER (AUSTRIA)
Lectures will be held in English.
October 11, Tuesday, 10:00–14:00
Career Management
The profile of a classical musician has shifted and the musical abilities became part of a n ow required 360-degrees-profile. In the seminar we will get a solid overview about the various factors of a career management: management processes, marketing skills, getting an overview of the market as well as necessary know-how for implementing projects, negotiating with agents and career – strategies. Also, the structure of the classical music market; self management; networking and communication; writing to a presenter; positioning and branding; artist’s materials and website; etc.
Target Audience: anyone in the musical industry, especially instrumentalists, singers, ensembles, conductors, etc.
October 12, Wednesday, 10:00–14:00
New Concert Formats in Classical Music
New performative formats in classical music gain increasing amounts of acclaim and make room for new markets. Many successful examples get international recognition and create new situations for the audience, conquer new venues, create new content and disciplines and cross borders to other disciplines such as performance, dance, visual art and new technologies. These new approaches are becoming more and more interesting for both, common concert presenters, as well as more experimental platforms. We shall discuss: alternative venues; adapting the audience situation; use of high-tech; digital experiences; combination with other disciplines and genres; scenic productions; changing the parameters of th e content; installations and reaching over to contemporary art forms.
Target Audience: anyone in arts’ management, especially the managers of arts events, classical music instrumentalists, singers, conductors, art managers, musicologists, etc.
Entrance free