FilmEU Presents Strategic Document on AI Challenges and Opportunities in Film and Media
Eight European university-based schools forming the FilmEU Alliance presented a strategic document prepared by the AGORA working group at the FilmEU Industry Summit in Lisbon on November 12, 2025. The document outlines the alliance’s position on the challenges and opportunities posed by artificial intelligence.
Led by FilmEU’s Work Package 5 – PEOPLE, AGORA was formed as a dynamic team of eight lecturers and sixteen students representing all eight FilmEU consortium institutions.
For more than half a year, AGORA members — representatives of the academic community and students (including LMTA National Film School Associate Professor Vytis Puronas and LMTA students Aleksandra Bekerytė and Samanta Molevičiūtė) — shared knowledge and best practices, actively engaging in online discussions and participating in specially organised seminars in Tallinn (November 2024) and Brussels (February 2025). These seminars featured prominent speakers who explore AI from theoretical perspectives or apply AI tools in the field of creative industries.
The result of this intensive work is an innovative and visually compelling document analysing the current and future impact of artificial intelligence on film and media, the use of AI in creative processes, the opportunities it provides, as well as the challenges and risks it poses.
The first two sections of the document discuss the need for FilmEU to develop a strategic position paper (Position paper: AI and the Future of Film Education), review the current state of AI application in film and media university programmes, and identify key AI-related challenges. The third section presents concrete guidelines for higher education institutions preparing future creators in the cultural and creative industries. This part includes proposals for integrating AI into university policy, specialised AI training programmes for staff and potential new job roles, introductory AI curricula embedded in study programmes, AI case-study databases, and AI-focused research centres or research projects. The fourth section is aimed at institutions and industry partners — offering recommendations, collaboration guidelines, and an ambitious roadmap across two time periods (2025–2026) and (2026–2028).
Although the document reflects the collective experience of the FilmEU Alliance (institutional achievements, regulatory frameworks, case studies, student perspectives, and more), its significance lies in its forward-looking orientation. It is expected to inspire broader discussions on the role of artificial intelligence in university curricula and its use within the creative industries.
Addressing one of the most significant challenges of the first half of the 21st century faced by film and media schools, as well as the film and music industries, this strategic FilmEU document aims to inspire not only the FilmEU community but also other European universities, creative industries professionals, and policy makers.
International Relations Office
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